Here is an example of an ebay seller who thinks that accepting all the "bells and whistles" for a listing will help it sell.
Like ebay wants, the opening bid is 99 cents - a bargain, right? wrong.
There is a "reserve" price (which the seller paid an extra tribute to ebay, for the privilege of using), which renders any lower bid meaningless. So why not just be straight and start at your actual minimum bid?
Then, there is the "Buy It Now" (for which the seller paid an another additional fee) price, which is all well and good, but which will go away as soon as a valid bid (ie a bid that is over the undisclosed reserve amount) is registered.
In my opinion, a fair price for this item is somewhere between $10 less than a new comparable Unicomp, and $10 more.
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=230931147052&ssPageName=ADME:B:SS:US:1123
