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I have other boards that are non-standard layout (and have had others as well) and it just doesn't work for me. 30+ years working with a standard layout is not something my brain is willing to let go on, and I'm a coder ... so I touch type almost all of the "extra" non-numerical keys ... so them not being in the "right" spot is a deal breaker for me. I gave it a good try with a couple of boards that had alternate layouts for these keys and it just never worked for me (TECK and Kinesis).
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This doesn't gel for me. The Goldtouch has a very 'non-standard layout' for the '"extra" non-numerical keys'. I would think the LiteOn SK-6000 mentioned by Davkol would be a better option.
As I see it:
Pros: Relatively affordable, can be tented and splayed easily and locked in place.
Cons: Non-standard layout (function keys, edit keys, arrows, no numpad), relatively poor build quality (at least of the stands), non-mechanical switches.
I would add a few personal Cons: No thumb clusters, too many keys (I prefer layers so I don't have to move my hands so much), staggered layout (I prefer columnar, vertical stagger to match my natural finger placement and movement), qwerty, non-programmable.
I must admit, I am in a fortunate situation. I will soon have my own properly ergonomic custom board designed for my own hands with my favourite mechanical switches (and my own character layout based on AdNW / BU-Teck). I don't want a small improvement over "standard" boards. I want a board that doesn't have all the old keyboard design baggage and don't mind learning a new set of muscle memory to get, because I know how much better it will be for me in the long run.
Everyone has a different balance between "good enough" and "too much effort". I am on one extreme and acknowledge it. This board appears to be for people almost on the opposite extreme, although I think there are better options for that (the LiteOn, MS Natural or slightly less, the Truly Ergonomic).
So, as I see it, this board is a good option for those who want more tenting / splaying options than the boards mentioned above and don't mind non-standard layouts for non-alpha keys (and lack of a numpad), but want standard staggered alpha keys. Personally I would think that's a relatively small market, but I agree that it should be visible for those who match.
-P.S. Is that a Stingray 5 in your avatar? I play an Ibanez SR506 myself