OK. You are trying to market a serious keyboard for serious typists, but you have this comical, juvenile mascot? Do Monett trumpets, BMWs, and Denon receivers have mascots? If you are marketing your "professional,""high-end," and "elite" products in a similar fashion, mascots seem counter-productive. When I think of mascot advertising, I think children's products, and in the case of computing, gaming hardware from third-rate companies.