It's just a teaser video, mass produced keyboards are starting to get better but still heavily "gamer" oriented.
Other than the word; "gamer" being in there, I don't see how it's orientated towards gamers.
The very beginning says "Engineered for quality gamers." which is there target audience.
I think even though Ducky might throw "gamer" in there, there marketing is not on it. At shows and such they do not brag about faster switches or macro keys like gamer companies do, they have been focusing more on showing off their dual pcb, as well as the double shot keycaps. Gamer is more of just another word thrown in by the marketing team to get eyes on it rather than a target audience. Also keep in mind Ducky is Taiwanese, so the idea of what sells as "gamer" board could be different.
