Welcome to GH, this sounds like a great first build
From putting the recommended forward voltage (went with 3.2v as it's in the middle) and a source voltage of 5v (USB) with a little trial and error on an
LED resistor calculator you can see that a forward current of 2.6mA is about the most you'll get with an 820 Ohm resistor. A higher resistor value = less brightness, so I would go with the recommended 820 Ohm. You can always make them dimmer in the firmware but you can't go brighter than the components allow... It might be worth asking the seller how bright these specific LEDs will be as they're rated for 20mA but most LEDs are and they work fine.
The reason behind putting the LEDs under the switch top is so you can take the top off to swap stems and springs, or to lube them without desoldering the LED. Also if the LED is outside the switch it may interfere with some keycaps, though 2x3x4s are
usually OK for this. It's worth searching for whichever type of caps you'll be using to be sure as desoldering LEDs is not much fun.