If you're looking at them from the top, the Model F's F-keys only grey (although there are some Model Ms that have them too), whereas the Model M ones are a mix of white and grey. Also, the underside is made of metal as opposed to plastic.
Best way to find out? Ask the seller. If they aren't prepared to answer, you shouldnt buy from them anyway.
EDIT: Some of the latter ones are marked Model M, although I think that they use Model F style buckling springs... Terminal boards are as confusing as Alps.