New to the mechanical keyboard scene - Decisions

[Ashlilo]

Tecware Phantom RGB Mechanical Keyboard
Tecware Phantom Elite
Ducky One TKL Gunmetal Edition (Non-LED): Cherry Brown
Ducky One PBT: Cherry Brown

I realized these are all around the same price point for. I don't really understand why people would pick Tecware over Ducky with Cherry's, aren't Cherry's the gold standard for switches?  Personally can't care for RGB lighting

[no, the other guy]

aren't Cherry's the gold standard for switches? 

No, not at all, unless your two choices are Cherry and rubber dome. And even then, rubber dome could win, depending on the Cherry.