I mean, if you like the artisan or the cable, go for it. But if you want your money to go to a good cause, just donate directly to a reputable organization. In that case, all of your money will go to that organization instead of just profits, as it is here. There's no need to consume to do good. Again, if you love this - buy it. But don't buy it for the charity, there are better ways.
/Johannes
Without commenting on the charity itself (which I agree sounds a bit suspect, but only from what's being mentioned here), I'm not sure I'm onboard with the idea that these kind of campaigns are without merit. Of course we should be giving charity and direct is better. However, initiatives like this also serve to bring
awareness to causes that we might not have considered previously. In fact,
awareness is in the title of the post itself. Awareness is what helps people to direct their giving.
I really don't think that campaigns like this are meaningless at all. We see them all over the place and they certainly benefit good causes in myriad ways. The alternative is not to have ideas like this and charities would still have to find ways to attract donors. Not every charity/cause can have its own "ice bucket challenge".
This effort is akin to Apple's efforts with the Global Fund through sales of its (PRODUCT)RED devices which have brought in over $220M. Sure this is a drop in the bucket for Apple, but it's still not nothing either.
https://www.red.org/products/apple/The OP is donating profit, yes, but also time to run a GB and for promoting something meaningful to him/her. So, while I really can't comment on the quality of the charity for the OP or for Apple, I'm definitely not going to disparage people who want to run campaigns like this or those who want to buy products to support them.