i dont know keyboard, look at your 'opposition' for instance. it seems mainly based on the insistence that the poor and the sick are 'whiners'. I'm sure some percentage of americans will buy that, but not sure you're going win elections with it.
as far as whats a tougher sell, when 75% of americans are against the status quo in healthcare, and the repubs are campaigning on a platform of returning to the status quo, well, that gives the dems selling opportunities. Whether they successfully run with them and bring them home is another matter, but its nice to have them.