While this is an upgrade version of Windows, you can actually do a full clean install by doing a custom installation, skipping the product key entry, and declining to authenticate automatically upon startup. Once you're running Win 7, you can then apply the product key by right-clicking on "Computer" in the start menu and selecting Properties. then scroll to the bottom of that window, enter your product key and activate Windows.
By the way, when you purchase, you're given the option of downloading an iso to burn your own installation disc, so save the $14 or whatever they want to charge for a physical disc.
Step-by-step:
copy/pasted from
http://www.mydigitallife.info/2009/10/27/clean-install-windows-7-with-upgrade-media-and-product-key-on-formatted-or-empty-blank-hard-drive/- Boot up the PC with the Windows 7 Upgrade DVD disc media into DVD-ROM drive. Note: May need to change boot sequence or boot order of device in BIOS, and/or press any key to boot from CD/DVD drive.
- Follow the Windows 7 Install Wizard to install the operating system on the blank, empty and clean system.
- During installation, when prompted for a product key, DO NOT enter the upgrade version product key. Tip: This step is to prevent “Invalid Product Key” error. User can try to input the serial number to check if setup accepts the key. If it’s accepted, all the rest of steps can be skipped.
- Unselect and untick the Automatically activate Windows when I’m online check box during the installation process.
- After Windows 7 is installed, boot up to desktop, and manually enter the Windows 7 upgrade product key to activate online or activate via phone.
Yeah, sucks they charge $10 separately for the language packs but I think
it's still a pretty good price for office right? I've decided to stick with Office 2007 for now.
I've utilized clean installing from upgrade media for both Vista and now Win 7. Works great!