It's basically the equivalent of a Filco, but with a different style case (not saying that the electronics are the same, just that they use the same switches and stabilizers and they're both plate mounted so the feel is the same) and you have the cool customizable keycaps. I have a WASD with blues that I bought to cut up (and put clears in it) I liked it so much that I kept it as was and bought a used Filco to modify. I also bought a set of their keycaps when they came out with the new lasering process and put those on a Noppoo Choc Pro. Really, I can't say enough nice things about WASD. I prefer the newer laser process overall, but my WASD with blues and the original "engraved" keys looks damn cool.
Long story short, so long as you like the switch offerings and don't insist on tenkeyless or a layout other than ANSI, WASD is hard to beat. Some may knock them for using ABS keycaps, but honestly, at the levels of pickiness we are talking about here, you could find fault with just about everyone's keycaps. (I like the feel of the stock Noppoo keycaps slightly better, but changed them out anyway because the weird font bothered me. I also use Cherry doubleshots on the board that I use at work, and they're starting to get a little shiny. C'est la vie. It's still a great board.)
Short answer, no, you won't get ripped off, and if the custom keycap thing appeals to you, they're likely the best option for you. Buy with confidence, it is a nice board. Now go obsess over switch choice and spend a week fine tuning your custom key layout.
