hm..
a diy kit for 175 or a limited edition fully assembled board for 199.. really difficult
It really is, at least for me. I'm actually more interested in DIY myself: I feel like I get more out of it, though it can certainly be more expensive (iMav's kit doesn't come with switches), but I prefer the case on the pure. That said, I love the idea of plate mount with the poker, but the orange LED's entice me. It's really a hard choice.
If the pure came unassembled, I'd get it for sure no problem. Maybe I'll wait until Aluminium cased keyboards become more popular.
As far as LED's go, though I'm a fan of the colour green, you can't really get a "dark green" LED colour, so as far as the intense (pure) colours go, orange is actually really nice. Also, limited edition, hmm.