I acquired a Max Nighthawk X8 from a GH member and it's a keyboard that sees the most use of my collection.
A lot of people give them crap because Max keyboards seem similar to Xarmors which are known for poor build quality (and because Xarmor's OEM is iOne, a disparaged manufacturer here). Regardless if iOne makes Max or not, the internals are completely different from Xarmor. Here is a list of my observations:
* The board does seem a bit more plastic-y than Ducky, likely because it has a larger profile than the austere Ducky/Filco-esque cases. No branding. The attached cable is the most durable braided cable I've ever seen. The cable also has two LR audio cables to support on-keyboard audio as well as lower power USB ports. Full size only.
* Their backlighting options have less bells and whistles compared to Ducky's (off, 3 levels of brightness, and pulse mode for Max). My Max has purple backlighting which looks more like purple than the pink "purple" LEDs on the Ducky 78 board I have. One aspect I don't like is that the backlighting does not automatically turn off when the computer is shut down, so you will need to manually do so else the board stays lit.
* Although I dislike all ABS keycaps, the Max's seems more durable and the font is easier to read than Ducky's. It has a 1.5 ANSI mod set but with an odd 6 unit spacebar to accommodate an extra 1 unit right Fn key.
* Software-based programming.
* Oh yeah, it comes with a wrist rest.
Backlit keyboard manufacturers draw a lot of ire simply because of emphasis on backlighting (which some see as a gimmick) and keyboards geared toward gamers (although CoolerMaster gets a pass?).
god damn that photo is awful, I think you get the picture heh
Also check this thread out:
http://geekhack.org/index.php?topic=37375.0