The best thing about it is that if it's a sales success (and with Gigabyte being a huge volume seller renowned for good prices I don't see why not), other mass market manufacturers might join the market. At the very least, later in the product cycle this board will be quite cheap ...
If this was a Filco / DAS / insert other small specialty manufacturer here, it would be double the price, 200-250$, it would have way costlier support etc. So it's likely the best value black cherry keyboard by far.