OK, so I dont game at all and my good friend's coworker is a huge WoW fan/player. He found out that I was a keyboard nut so wanted to ask me about picking out a new keyboard. Right now he goes through 1 or two a year, just wears them out. I havent talked to him directly but it sounds like he has never used a mechanical. He has been using the cheaper Razer and Logitech kb's and blowing through them. He splurged on one that was all backlit with macros and that wore out even fater (dont know what model it was, sorry).
So any recommendations for him? Cost is really no object, he is single and runs a very large and successful Ducati dealership. I told him about some of the custom Korean models I have seen on here and he seemed intrigued since he could get it exactly like he wants, but he really doesnt know what he wants! Bling is fine, backlit is fine - longevity is key! I think he has just been going to Best Buy, picking one based on looks and then using it to death.
Thanks everyone.