Unicomp reminds me of Morgan Cars.
For decades Morgan has been told by outside "troubleshooter" business advisors that:
- "You HAVE to constantly expand. It's the ONLY way to run a business nowadays."
- "You HAVE to convert to modern manufacturing methods. It's the ONLY way to run a business nowadays."
- "You HAVE to make cheaper, mainstream products. It's the ONLY way to run a business nowadays."
Morgan's response has been "Thanks for the advice, but we'll carry on making hand-made, expensive cars for a specialist market, at our own pace." And they are still around, proving those experts wrong.
Maybe Unicomp know what they are doing too.
The major problem with your analogy is that Unicomp is hardly a kuxury manufacturer. Sure they may appear to be one to the ignorant masses, but amongst folk like us, they're on the lower end of price. They're also on the lower end of build quality. They're also their own biggest competitor in the sense that there's loads of old (and better) Model Ms floating around on the market.
If I were running Unicomp, I'd do something along the lines of -
* A cheap, Model M2 style keyboard priced lower than their current boards.
* An almost perfect imitation of the 1391401 priced higher than their current boards. Give the customers a load of different customization options. Really go overboard on marketing.
* Something fancy on the high end. A 1391401 with Model F style switches? I'd happily pay Topre prices for that, probably more.
* A backlit Model M4 with NKRO for the gaming crowd.
Of course, there doesn't seem to be either the machinery, money or interest for them to do stuff like that. As has been said countless times, if only Unicomp was run collectively by Geekhack members...