Even if Unicomp keyboards were sold at Best Buy for example, most would turn away not because the keyboard is bad nor because the keys require a lot of force, but rather because of the noise produced by the keys. And since most people (not those on this forum) tend to buy a keyboard and use it until it dies, they are very unlikely to buy again from Unicomp for its keyboards last for a very very long time.
Both of your points are absolutely right.
On top of those points, though, is an even
bigger objection. Why would people, unless they know about the tactile feel and durability quality of Unicomp keyboards, pay $70 instead of $20 for a keyboard?
(EDIT: While they offer a value-priced keyboard which is as cheap as anyone else's, the rubber dome version of the 3153 keyboard they have costs the same as a buckling spring, so they don't have
this means of getting into the mass market.)
So I'm not suggesting that Unicomp should gamble a lot of money on entering the mass market.
Unicomp does sell POS keyboards; right now, they appear to be just standard Unicomp keyboards with third-party bar-code wands and/or card readers added. They do not appear to be making any attempt to compete with Cherry and other POS keyboard makers in offering grid-layout keyboards and/or keyboards with programmable keys.
A retail point-of-sale environment is one where the noise level of the keys would not be an issue, and where durability is vital.
What I'm suggesting isn't a mass-market item. I did make the mistake, though, of leaving out some possibilities with more mass-market appeal. If Scroll Lock becomes Caps Lock, and Caps Lock becomes Fn, Fn with the function keys can be used to issue the scan codes used with all those tiny little buttons on multimedia keyboards. (The only problem is you can't include the key for turning the computer on, because that can hardly be reassigned.)
Instead, I see this as a dual-niche product.
Businesses that want some flexibility in how they use their computers, so they don't have to do a keyboard swap if they decide to use a terminal for an application normally requiring a 122-key keyboard, and that wish to minimize retraining for that keyboard, would find it attractive, I think.
And for keyboard fans, since it has multiple configurations, it's a full-size counterpart to the HHKB; a flexible keyboard for people who aren't looking to learn something too new and different.
The 3151 keyboard design lets them make a 101-key keyboard, plus the one special key needed to switch modes, without physical retooling.
The fact that it needs a fancy controller is the only downside. But that means that another company could even add the controllers, using Unicomp as its supplier.
I notice that they can't sell their USB keyboard with a trackpoint outside the U.S.; it may be that they haven't pursued licensing patents they would need to produce more flexible keyboards.
This flexibility, while it increases value for the customer, also exacerbates one of Unicomp's problems that you noted, of course. It's bad enough the keyboards take so long to wear out; now, you also don't need to buy a new keyboard to get a different layout.
And this keyboard is not for everyone; getting it in the wrong layout by accident could lead to support costs in some situations.