The interesting question becomes: what sorts of watches are they wearing? Are they succumbing to their geekiness and going all digital, or are they weak for a fine mechanical?
A cheap, tacky, plastic one that tells the time, scratched, and now 14 years old. Maybe one day I'll move onto watches, but I can't imagine it right now.
A good keyboard won't get you a date (despite the incredible elegance of a FILCO); it's there so you don't spend all day feeling like the keyboard is full of sand and stones sunk in gunge. (Finally replaced my diabolical Dell keyboard in the office with a smooth Cherry brown FILCO, so now I get to sear out my eyeballs with those blue LEDs =)
All a watch needs to do to be good is to tell the time well enough that I don't miss the bus, and cut short my sleep every day so that I make it into work.
Besides, a fancy watch on the wrist of a flagrant nerd is like lipstick on a pig