You have a bad trace or connection. You'll have to open it up. Well, giving it a few whacks might fix it if there's just a connection issue, but you'll likely want to open it up.
it's the older style M with the center controller, pull both ribbons and reseat them. Do not attempt to clean them with anything or any hard scrubbing.
The trace you're having an issue one is the last one on the larger connector (#16). Hopefully reseating it will fix but you'll want to check for a break if not. You may want to keep the top of the case off, plug the keyboard in, and put a little pressure on that ribbon and see if the key registers.
It's the same idea if you had a "newer" M hardwired with the small controller over the numpad, but I don't know the trace routes on those.