With the "use it and lose it" world we are currently living in, I think you are going to be hard pressed to find companies making products like keyboards with the thought that they will still be in use 20 or more years from now. Example, the Realforce products. This company goes the extra mile and produces a keyboard that functions very well, has great engineering, and should outlast most other offerings currently on the market, but all you hear is "OMG, that is EXPENSIVE!"
Here you have a company, iOne, who is attempting to place a product on the market that satisfies several wants and wishes, and comes up with a method of producing the keys in such a way as to keep the cost down. Even at this level, go back and see the posts where people are complaining about the cost, it seems to be a no win situation.
I think iOne is on the right track this time. They listened to what customers were looking for, produced a product that incorporates those wants at a price that won't keep away a majority of prospective customers, and takes their chances. Could they have gone the double-shot route, yes. Would as many people still buy it when it tops $200, doubtful. Will most of the buyers move onto something else in a couple years, probably.
Of course, YMMV.....................later
