Well, the 125B which this seems to be based on is selling for ~$50, and the 135B (basically an iOne M10 with NKRO from what I can tell) is $70, so I'd expect this to be anywhere from $100 to $150, hopefully at the lower end of that spectrum.
Too cheap for doubleshot, I'd think, probably decent pad printing (tampo?) or maybe dyesub?