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geekhack Community => Keyboards => Topic started by: Hyde on Wed, 28 December 2016, 20:23:53

Title: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: Hyde on Wed, 28 December 2016, 20:23:53

I start noticing Cooler Master's gaming brand, CM Storm, seems to be just Cooler Master again.

CM Storm TK -> Cooler Master Masterkey Pro M

Corsair's gaming brand, Corsair Gaming *cough*tramp stamp*cough* was a little bit short lived, I remember one of the rep said they spent 6 figure money on its whole rebrand but then got a huge backlash and now they went back to just Corsair.

[attachimg=1]

I kind of understand from Corsair's situation (if it ain't broken why mess with it), but why did Cooler Master abandon the CM Storm brand?  :confused:

And seems like right now only Logitech Gaming lives on.

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: Hyde on Sun, 01 January 2017, 21:58:46

134 views and no replies?  :confused:

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: HerrVoennchen on Mon, 02 January 2017, 10:08:31

Well since I'm pretty new to the Cooler Master products and not knowing the CM Storm products I can say that the new brand looks way more mature. I think the CM Storm names targets people who are pretty much 20 years younger than me :D. And I saw some videos of the CM Storm keyboards and not really liked the font. The now Masterkeys series look more clean etc. but that's a pretty much personal taste. Though I cannot answer the why but I'm glad they did change.

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: tp4tissue on Mon, 02 January 2017, 15:13:26

Corsair might haz the tramp stamp,  but coolermaster is still using those tramp-ee looking girls to promote their product.

hahaha

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: Hyde on Wed, 04 January 2017, 17:12:44

Quote from: tp4tissue on Mon, 02 January 2017, 15:13:26

Corsair might haz the tramp stamp,  but coolermaster is still using those tramp-ee looking girls to promote their product.

hahaha

lol that's most company at tech shows though.  If you look at CES coverage, I think a lot of companies do it.

But yes Cooler Master and Ducky probably tried a bit harder.  :P

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: samwisekoi on Wed, 04 January 2017, 17:20:43

My understanding was that CM Storm was just a couple or three marketing guys.  I tried to get them to add a nicer/LED fan to the Evo CPU cooler and sell that as a CM Storm product, but no go.  I also understood that Cooler Master corporatre wasn't actually into the CM Storm thing.

Good to see the Corsair tramp stamp gone.  They were my go-to case brand for a very long time.  Now it is Fractal.

- Ron | samwisekoi

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: Hyde on Mon, 09 January 2017, 21:14:58

I think at the time all the companies feel like they need a "gaming brand", but good to hear they went back to their roots.

:thumb:

Oh wait I just forgot Das Keyboard went gaming brand too.

 :(

Title: Re: CM Storm Rebrand Back to Cooler Master? Corsair Gaming Too?
Post by: davkol on Tue, 10 January 2017, 04:24:25

Quote from: Hyde on Mon, 09 January 2017, 21:14:58

Oh wait I just forgot Das Keyboard went gaming brand too.

Das is only a brand of Metadot.