I don't see any of the keys that actually change like Optimus, just the little screen on the lower right. So basically it's a garish scissor switch keyboard with an LED screen to display useless logos and take up space.
I believe that is a multitouch screen, so it wouldn't be far fetched to believe the screen would act something like the G13, where everything is contextual.
Looks very scissor-switchey to me.
Maybe 'membrane-y'? Good feeling of oneness with 'box' rubber? Not sure about the exectution but if the cheaper idea of "big screen under clear keys" is used, then we're probably looking at something suspending the keys over the screen, or *shudder* onto it. If that's the case, I fear for their RMA department more than I already do. It can't be easy to do that job, especially with their typical fanbase and their product price giving customers expectations of higher build quality.
WTF is dynamic adaptive tactile keys?
I googled it and got a
bio-medical paper regarding haptic feedback. (I'll be mad if Razer does haptic feedback before Apple puts it in a damned iPhone)
As for the keyboard in the title, I think they could do a bit better without as many buzzwords and crazy lighting, but really it IS eye candy to the typical case ricer. Done more minimalistically, this would be a fantastic media keyboard with proper driver support.
I've had Nagas, and both are still strong. If another company made a different numpad mouse, maybe I wouldn't be defending them; but, they have the equipment I need, and while a bit underwhelmed with some build quality details, I think they do a good job with the products I've used.