Ah, and "SNSD" is the musical group also known as "Girls' Generation" for which some YouTube videos were shown here. So they will be endorsing Intel throughout Asia.
Well, that's hardly unreasonable.
Of course, I'm surprised there isn't yet a company in Korea that's giving Intel some competition. Taiwan has TSMC, for example. Korea makes memory chips, but I can't think of a Korean microprocessor off the top of my head, although the country is clearly technically advanced enough to be in that area.