It's fascinating how people are attracted to things that aren't mainstream, without any sort of objective assessment of the relative merits of the thing in question.
That's simply the nature of the hipster mentality.
And don't forget, it's only cool while it is rare. As soon as it becomes popular, they won't want it, since "everybody has one, and I'm *DIFFERENT*".
Unless it's an Apple product. Then it's always cool, because, well, Apple stuff is cool, whether I will use it or not, I just HAVE TO HAVE IT!