Frankly I would go for cherry.
BW, is absolutely not too bad but their customer care sucks, also BW has an hideous font on the keys, and lower and upper case symbols are inverted. This is not a problem if you plan to use the stickers, but is still a minus, the glossy case is an additional drawback.
On the other hand BW has the macros and 5 additional keys that are useful if you are an hard core gamer.
I bought my cherry white (used as donor board) from jacob, they where quick and nice to reply to my mails, the price was also good.
So my personal opinion is that, for a first keyboard, Cherry is a better choice (although BW is a good choice too).
P.S. It's likely a case, but my BW had a stuck key (i returned it), while the cherry board was perfect.