1. Aren't the assembled in the USA?
2. WASDkeyboards offers this. Other than that, aftermarket blank keycaps can be had from WASD, KBC, etc for relatively cheap
3. I have one, and it's great. The rubberized coating makes a lovely matte finish, and doesn't look like it'll be chipping off soon. I got mine in red, which was about the same cost, and is awesome. I have some keyboards in black, but I don't like them as much (too hard to press) the RED is really excellent. Nice and light, and good for typing. Sure, they are linear, so you can't feel the activation, but even with that, I like them: I don't bottom those out as much as I do the browns, it's great! Also the CM storm in RED has a red plate and black case instead of a black plate and gunmetal case.