Author Topic: Marketing thread (Read 3798 times)

Squelos · « **on:** Sun, 29 April 2012, 18:13:43 »

Hi,

I thought we could start up a marketing thread about keyboards, where we post funny things related to keyboards and pricings.
Here I go, for the K1 raptor Gaming keyboard :

"The gold contacts extremely low transition resistance of approximately 100 milliohm (buttons with film contact < 200 Ohm) also enables an optimized signal quality, which the computer can process precisely and with utmost speed."
"Unmatched velocity and fast reactivity due to Gold Crosspoint contacts"
"Maximum signal processing through Full-N-Key-Rollover – no loss of data"

http://raptor-gaming.webnode.com/products/raptor-gaming-k1/

I think we can find some nice stuff if we look around us a little

Human · « **Reply #1 on:** Sun, 29 April 2012, 23:35:50 »

Quote from: Squelos;585873

Hi,

I thought we could start up a marketing thread about keyboards, where we post funny things related to keyboards and pricings.
Here I go, for the K1 raptor Gaming keyboard :

"The gold contacts extremely low transition resistance of approximately 100 milliohm (buttons with film contact < 200 Ohm) also enables an optimized signal quality, which the computer can process precisely and with utmost speed."
"Unmatched velocity and fast reactivity due to Gold Crosspoint contacts"
"Maximum signal processing through Full-N-Key-Rollover – no loss of data"

http://raptor-gaming.webnode.com/products/raptor-gaming-k1/

I think we can find some nice stuff if we look around us a little

Basically, it is just a rebranded(and overpriced) Cherry G80-1865...

BTW, over-marketing will make Mech KB itself sounds like BS and marketing gimmick, see what Razer did.

Henry Allen Venture · « **Reply #2 on:** Mon, 30 April 2012, 07:57:43 »

Quote from: Human;586074

Basically, it is just a rebranded(and overpriced) Cherry G80-1865...

Yeah, that stood out immediately.
Is it just me or is that very strange? It seems like a very odd layout for a "gaming" keyboard.

On the marketing front, SteelSeries are pretty bad. I love SteelSeries gear, and I'd grab one of their keyboards in a heartbeat if they did one that wasn't using MX Blacks, but I have to admit they're big on advertising gimmicks, like gold-plated USB plugs and braided cables.

mkawa · « **Reply #3 on:** Mon, 30 April 2012, 10:37:17 »

this begs the question: what is the best way to market mechanical keyboards? rubber domes and scissors are cheap, plentiful, and most people would consider them to be "good enough". so what angle does one use to sell a higher priced keyboard with (often) fewer features? ie, no media keys, often physically larger with fewer layout choices, etc..

Djuzuh · « **Reply #4 on:** Mon, 30 April 2012, 10:54:56 »

let everybody try a mechanical keyboard for a day. They'll never want to type on rubberdome again

.

Squelos · « **Reply #5 on:** Mon, 30 April 2012, 16:42:23 »

Well I dont know, just praise the fact that you are using mechanical switches.
No need to bottom out for the key to register, better feeling, high durability.
Stuff like that.

Human · « **Reply #6 on:** Tue, 01 May 2012, 02:27:08 »

Quote from: Henry Allen Venture;586198

Yeah, that stood out immediately.
Is it just me or is that very strange? It seems like a very odd layout for a "gaming" keyboard.

On the marketing front, SteelSeries are pretty bad. I love SteelSeries gear, and I'd grab one of their keyboards in a heartbeat if they did one that wasn't using MX Blacks, but I have to admit they're big on advertising gimmicks, like gold-plated USB plugs and braided cables.

Maybe they can brag about the smaller footprint and thus the nearer mouse position and blah blah blah?

hazeluff · « **Reply #7 on:** Tue, 01 May 2012, 07:10:19 »

Anytime any board mentions a 1kHz polling rate.

Soarer · « **Reply #8 on:** Tue, 01 May 2012, 08:06:14 »

Quote from: hazeluff;587168

Anytime any board mentions a 1kHz polling rate.

Nah, I say that one is legitimate.

Well, if true, of course! The CM 'board has full-speed USB, so it's valid. The Filco (whichever model it is that claims 1000Hz) doesn't, so it's not, at least on Windows.

Just like full NKRO, you might not see it as relevant, but it IS technically valid. And NOT in the same category as gold-plated USB connectors!!

laffindude · « **Reply #9 on:** Tue, 01 May 2012, 08:54:26 »

^The Rapid is not a full speed device, while claiming 1000hz.
Just plugged it in to check.
Information for device QuickFire Rapid keyboard (VID=0x2516 PID=0x0004):
Version of TDD: 1.40 Date: Feb 23 2012 Time: 15:28:27

Connection Information:
------------------------------

Connection status: Device connected
Device actual bus speed: Low
Device is hub: No
Device adress: 0x0008
Current configuration value: 0x01
Number of open pipes: 2

Soarer · « **Reply #10 on:** Tue, 01 May 2012, 09:06:30 »

Fair enough! That claim for the Rapid is guff then, for most people. (I was thinking of the CM Storm Quick Fire Pro).

laffindude · « **Reply #11 on:** Tue, 01 May 2012, 09:10:12 »

I am just trying to clarify not all CM are good to go, not trying to bust your balls ;O

Soarer · « **Reply #12 on:** Tue, 01 May 2012, 09:33:11 »

That's OK, that's how I took it anyway :-) But I should've been more specific about which CM; I hadn't realised they made that claim about the Rapid as well.

laffindude · « **Reply #13 on:** Tue, 01 May 2012, 09:38:26 »

I remember seeing it on the box. I took it out of the closet and there it is; 7th bullet point on the features list.
http://www.cmstorm.com/en/products/keyboards/quickfirerapid/ I guess the website has it as well. I never looked until now.

Soarer · « **Reply #14 on:** Tue, 01 May 2012, 09:43:53 »

Hmm, could be that that feature is just copy-pasta by both CM and Filco from some costar datasheet.

laffindude · « **Reply #15 on:** Tue, 01 May 2012, 09:52:30 »

I actually can't find where Filco claim 1000hz polling rate. It isn't on the box nor website. I wonder if this is actually a rumor that has been perpetuated by us?
TT Meka G1 claims to be a 1000hz board, so it be nice if someone can dump the connection info on it.
Doing research, will update this post when I find more.

laffindude · « **Reply #16 on:** Tue, 01 May 2012, 10:09:36 »

ripster: That's screenshot of Ninja's page? The current product page doesn't have the 1000hz line. I wonder when they removed it.

laffindude · « **Reply #17 on:** Tue, 01 May 2012, 11:10:20 »

Ah. Chinese page doesn't say 1000hz.
Can you dump the connection info if you have yours connected. Don't feel like digging through boxes right now for mine. Come to think of it, I don't think I ever plugged mine in yet.

Soarer · « **Reply #18 on:** Tue, 01 May 2012, 11:38:52 »

Certain Filco models do have the bInterval field set to 1mS (1000Hz).

But they use low-speed USB, which means that on Windows it's forced to 8mS (125Hz).

USB Keyboard HID Reports has the info. Or had... since for some reason attachments that aren't inlined into a post aren't showing up any more. (I think they are still there, just not visible at the moment).

laffindude · « **Reply #19 on:** Tue, 01 May 2012, 11:52:48 »

My Ninja has bInterval set to 0x01. Guess they forgot to market it ;o

laffindude · « **Reply #20 on:** Wed, 02 May 2012, 02:37:13 »

You're going to disappointed rippy, Multicam is a low speed device as well. I guess one doesn't really need the extra 7ms to make so many posts.
(I actually plugged in the board without undoing the cable tie. II do kinda want to use it but I'll miss the left win key =\ back in the box it goes.)

Information for device USB Keyboard (VID=0x04D9 PID=0x2424):
Version of TDD: 1.40 Date: Feb 23 2012 Time: 15:28:27

Connection Information:
------------------------------

Connection status: Device connected
Device actual bus speed: Low
Device is hub: No
Device adress: 0x0007
Current configuration value: 0x01
Number of open pipes: 2

Squelos · « **Reply #21 on:** Wed, 02 May 2012, 11:55:36 »

Any other issues concerning marketing ?

So we got most "gaming" keyboard resellers that claim hilarious thing, we got filco that doesnt seem to be promoting at all as the previous do.

What about Topre ? ALPS ? IBM ? I came up with some old commercials, but nothing too weird.

News:

Author Topic: Marketing thread (Read 3798 times)