Well, it looks nice, but it's probably going to be almost as bad to type on as the original.
It reminds me of the apple keyboards. They look great, but I really wouldn't want to spend more than a few minutes typing on one.
They're going for cheaper, but "under 1000" isn't really the range I was hoping for.
They should just go in the business of making programmable keyboards with alps and mx switches, without all these strange key LCDs. I'm sure most of the people here would have a use for something like that, and maybe they could get their price range into the realm of a couple hundred.