I don't have a problem with them wanting exposure, but I hate that companies only open these things to facebook. They'd get even more exposure if they opened it to anyone, and then posted the non-Facebook entries on their own facebook page if they want to keep it all centralized there. THQ is doing the same thing right now with Metro 2033, giving away free copies to anyone who likes them on Facebook, but they too could increase exposure by opening it to a wider audience.