Keyboard snobs definitely are the minority. And, within that group of keyboard snobs, I've seen lots of forums and such where people were like, "remember those old clicky IBM keyboards? I wish they still made them." Clearly, they don't even know about Unicomp - stuff like the Das Keyboard is better known, because Metadot (sticking with the Das example) gives review samples and such out. Hence, you see Das Keyboard this, Matias Tactile Pro that, but never Unicomp on the front page of a major tech site. (Of course, the Optimus Maximus got press just because it was innovative. "Durable" and "nice to type" on describe the Unicomp boards, "innovative"... not so much.)
And, note that they've been redesigning their website for, what, the past year?