For people who are starting out this is generally what I tell them.
Blue (click sound click feel) = 80% typing 20% gaming
Brown (no sound click feel) = 60% typing 40% gaming
Red (no sound no click) = 40% typing 60% gaming
Black (same as red but stiffer) = 20% typing 80% gaming
However it's not always true it's really up to personal preference, this is just an easy guideline for people who are starting out. Typically speaking Brown has the lowest failure rate since it's an all around switch so it's easy for people to get use to. Black typically has the highest failure rate since it's a very preference based switch (love it or hate it).
As for brand, Filco is highest quality but expensive, CM Storm is 2nd highest quality but way cheaper.
So if you can afford it go Filco, if you can't then go CM Storm.