Color: I could choose many. Basic colors (black, beige, white, grey etc) look great, but sometimes something more flashy is necessary.
Straight Edge
Rounded enough that it isn't uncomfortable to touch the edge.
LED holes: NO
Cable position: middle or 1/4 mark on the left
Matte
Feet: hope I don't need to use them. Better have rubber if I do use them so they don't slide.
Branding(new category): minimal branding if any. Acceptable if done in an elegant way like the Filco unlike the unbranded QFR's
Thoughts: I really like the case on my QFR other than the fact that it is in two pieces (top and base) that aren't aligned. Otherwise I like the angle and feel of the case with the rounded edges and rubber coating. I have been looking to paint it for some more pizazz, but I feel that the default color is a nice grey. If I were getting an expensive case, I would want that to be perfect, but the QFR is great for the price.
I really wish the Filcos and QFRs didn't have those silly dedicated LEDs for indicators. They just seem like a distraction to me.
QFR's don't have the LED holes like the Filco. It has LED's underneath the caps/scroll lock.