Imagine: someone saw that font and said "Yes. This will do. It is worth it to sculpt steel into these shapes."
As it stands, I would never buy these caps, no matter what color they were, unless I could get them for like $15. If they made them in a normal font (Futura, Veranda, Ariel, Helvetica, really any sans-serif) I would pay $100. Good looking PBT doublshots should not be that hard to achieve. Yet I've only seen Deck and Vortex, two kings of stupid looking fonts, make them.