Okay, I have ruled out a few things by now. Went a re-flowed the entire bottom row to be sure the joints were good. No real change. Then for the hell of it I went to rule #1 with electronics, if it doesn't work hit it. By that I mean I pressed a key pretty hard and it registered. So that sounds like something is lose, but all the joints are good (and it's weird that it's exactly only row 1. It really only helps if I push the top part of the switch down (above the stem) and then press the stem. Never seen anything like it.