From reading it, it seems to just be a description. I mean, I can't rightly see how that string could do anything, unless the software recognizes keyboards in particular, and even then, without the modifier in the code, it shouldn't make a difference. Or perhaps it's the name of the file? But I don't really know the software, and I can't look at it and play with it, so I can't rightly say what that does.
The only thing I can think of if that doesn't work, is to find a way to get the virtual codes for both the ´ and ', and then place those codes in place of the actual characters in the above code, and see if that registers properly. And of course, to get the apostrophe code, you'd need that other keyboard I mentioned.