At this point with my poker 2 I have a few keysets and an aluminum milled case. I have a neoprene case on order and a braided cable would be nice but otherwise I'm happy with my keyboard. One more upgrade and I will have two 60% keyboards

Buying the Poker 3 is about:
1) programmability and flexibility of the first layer (colemak, nkro)
2) not having to source and solder a pcb, teensy, switches, diodes. (i don't have a solder station and I have too many unfinished projects)
If I look at the expensive korean option:
A Nerd 60 pcb is $55. with the usb/wireless combo is $110.
Switches $40
controller a356 with gon or a teensy 2.0 $30 ish
diode, wire, solder etc...
So somewhere around an additional 140-200 to get to fully programmable and optionally wireless (ignoring the fact that I might never finish assembling it)
OR
The poker 3. If they go with an aluminum case as is the rumour then $99 poker 3's on Massdrop don't seem likely. Retail could be closer to $200+
No option on the wireless module but no soldering required.
We will find out soon enough.