Welcome to Geekhack!
There are many options when it comes to choosing a keyboard, like size (full size, TKL, 75%, 60%, 45%, 40%), layout (ANSI, ISO, Dvorak, something else that eludes me for the moment), backlit or not, keycaps (ABS, PBT, POM, backlight-friendly, blank, front-print), and of course the biggest point of contention - switches.
Buckling spring, Topre and Cherry MX are probably the three most common readily available switches these days. With a little effort you can find a good Alps keyboard too.
Put all those variables together, and in a community like this you'll get hundreds of opinions and suggestions
Under $100 is not likely to get you something backlit, but a nice TKL with ABS keycaps (keycaps can be replaced with longer-lasting PBT later on if you get a standard layout), and Cherry MX switches should last you for a good few years.
The Noppoo Lolita Spyder you mention has Kailh switches. Some say they are as good as Cherry switches these days, although memories re still tainted by the older batches that suffered from poor quality control. However bigger manufacturers, like KeyCool and Razor, have started using Kailh switches, so presumably they are fine now.
WASD keyboards are also very good, or the KUL is highly regarded. Both of those will cost you a little more than the Noppoo, but well worth it.