They could have attempted something iRocks like Duck-e.
I like ducky. duck-e would just be obligatory and boring, like something you would
expect a chinese ripoff concern to name their product.
If I were to order my own line of CST-104 boards, they would have one of those names that says "high quality american made product", where it's either a word which means "something regular" or just the last name of a person.
Something along the lines of SYNDICATED, WHITMAN, STANDARD, ANDERSON, or WESTERN. Most of those are probably already taken, but you get the gist of it.
I would buy a WHITMAN keyboard. You know you can trust Whitman.