I'll settle for "graphical representations of fractals can be beautiful"! In themselves, they're just sets of numbers.
However, I've studied enough mathematics to find the sets themselves and their production aesthetically pleasing...
What makes us link numbers and beauty is our perception. Human perception has a lot of inherent postprocessing mechanisms from the lower levels to quite advanced stuff. And I do think the golden ratio works for our perception in a good many cases. I also agree that it's been hyped as well though.
The classical example is how the Fibonacci sequence approaches the golden ratio. The Fibonacci sequence is found a lot in nature (I just picked up a snail shell with a perfect Fibonacci sequence in my garden!), and a friend of mine who's a designer told me they usually use fibonacci ratios when determining how much larger a headline font should be than a bread text font for instance. Da Vinci's drawings of the human body show that he was very aware of the many golden ratios in a well-proportioned body.
If you insist that the human mind doesn't in fact perceive applications of the golden ratio as aesthetically pleasing in a great many cases, you're going to be quite lonely on your side of the line. And I think you should feel silly there as well.
I must disagree here. Fibonacci is another thing. It does not really show up in nature. Once you tolerate the errors, something like (4/pi)^2 tends to be lot closer than golden ratio. And if you don't... there is no golden ratio.
And it's a misunderstanding that Da Vinci used golden ratio in his human body drawings, because they are quite off golden ratio. People used to claim that Gutenberg bible was in golden ratio. Too bad it turned out to be 10% off. (Very close to sqrt(2) though!)
There is a reason why fractals are not really mentioned among mathematicians. People think it's a mathematical concept -- well, I would love to know if it was, because there is no definition of fractal. Mathematicians just say some things "look like" fractals, but no sane mathematician would ever put that on a paper. But probably to mathematicians Cantor set is one of the most popular "fractals". Unfortunately, it really cannot be seen. It's just uncountable number of points scattered around. But we don't care, because it is what it DOES that makes it interesting, not because it is a "fractal" (whatever that means.)
Mathematicians do mathematics because fortunately there are countless things more pleasing than golden ratio. If golden ratio was as pleasing as mathematics, no one would be doing mathematics. Even for art -- I really like Escher paintings, because I can see so much that is pleasing and surprising. But drawing human proportional to 1.618:1? It's just a rectangle.