Replace Mustard with Keyboard.
Actually yeah. That article was pretty observant satire regarding a fairly common phenomena. I've been annoying friends with keyboard talk.
About a year ago I started researching safety razors; you know, those old style razors where you twist open the top and replace the blade. They're a superior shave to modern plastic disposables that now are the norm, which came into being because they were cheap to mass produce and require less effort to shave with.
I found a website of enthusiasts. It was like a template. See if this looks familiar:
-Enthusiasts decried the dumbing down of razors to cheap, low quality plastic disposables instead of the old, solidly constructed metal razors that performed better and lasted longer.
-The heavy, all metal Gillette Model 1937 is worshipped by enthusiasts as being the best safety razor ever made. They sell on ebay for high prices, and still function.
-The website had detailed discussion and info regarding the subtle differences between styles: which units were more aggressive, types of blade material and sharpness, which were good for beginners etc. They would post their ebay finds, and trade and sell amongst themselves.
-A handful of companies make modern versions with a more refined design, ranging from $30 to upwards of $200; some are simple and stick to the basic style, some add technological additions. Some enthusiasts prefer them, others still swear by the Gillette 1937.
While there are a few companies with offerings, the dominant modern manufacturer considered to be the new standard is a German company called Merkur.
