I've always cared, but without the means it wasn't a priority to educate myself about whether there were better options available. Even if they were available, they certainly weren't available at a local store where I could get my hands on one - they still aren't.
Unfortunately, the first time I had the opportunity to really do something, I needed a keyboard that day. I went to my nearest Rip Off Shack. I looked over the options and left with a Grandtec Virtually Indestructable Keyboard. This is when it finally mattered, because I finally was making my own financial choice. I'd plunked down $70, which had made me wince. Quiet, ergonomic, clean, spill proof, and portable were the features that had sold me. Soft petability and being able to see its semi-translucent were aesthetic touches that pleased me. I was really happy with it, which unfortunately led to a glowtype purchase, which had a bad layout and a shorter lifespan.
I know silicon boards aren't for everyone. Thankfully they are much cheaper now, so they remain my cheap board of choice. I get to have the "otaku" blank amusement, since I've worn off the lettering, when coworkers approach my board. I wore actual grooves into the keycaps of some of the previous boards, so at the time it was a step up. A silicon board doesn't meet all my needs to be certain, but it still meets needs (quiet, spillproof & easy to clean to avoid allergen build up) that the Topre/Cherry Browns of my better informed preference these days cannot meet to the same degree.