Just the start really.
Then who cares what Steve Jobs and Apple is doing? This is the part of the argument that I just don't get. You can't say Apple is the overlord but then turn around and snicker that they're deploying an inept strategy that is already turning into an epic fail. It's one or the other. Pick one. If you hate everything that Apple stands for, then applaud them for being self destructive and encourage nature to take its course.
For the record, I find Flash annoying, but useful for some things. I won't miss it if a better replacement comes along, but I also don't want to throw it out because it is very useful for some things. Adobe wants it to be everywhere. I don't agree with that and I find it to be a problem that Flash was once trying to rule the Internet experience. For a few years, the Flash laden website had its merits when JavaScript was the bigger pain in the ass to deal with, but in recent years Flash is mostly a drag on the common Web experience. I doubt Apple can trigger a death spiral for Flash unless there are already better technologies in place that are able to completely fill the void that would be left by Flash's absence. This may either open the door for a better technology to knock out Flash or it'll help relegate Flash to the niche status it should have occupied all along. Either outcome is one I could support.
While I see the potential threat that Apple's policies impose and I agree that it's something worth keeping an eye on, I can't buy into the alarmism over it. I also see a practical side to their policies. It's pointless for them to out PC the Wintel world or to try out Unix Linux machines and in a world increasingly threatened by cybersecurity threats, it is not a bad idea for a minority of the world's computing population to be ruled by different genes.
Another reason why I'm not worried is because of what Microsoft was already unable to get away with. Should the fine line between the freedom to create a product as you want it and anti-competitive protectionism ever be completely destroyed, anti-trust regulators are standing by. The situation will either fail to be a situation in the long run or it'll eventually resolve itself.
In the meantime, there are bigger things in the world to worry about.