Really can't stand the branding on most of these Chinese products, keyboard or not. They think that inventing a Western name /any name not in Chinese characters is cool. Usually it is not.
Lots of people in China nowadays learn English, and a good number DO have good English skills. It really annoys me that most Chinese businesses haven't learned the importance of good branding, and start patronizing professional writers and ad agencies to get their product right.
The Jizz, for instance, comes from Jizi - the two characters you see on their box. In Chinese that means Extremely Brainy. And no, it is not a good name for a gaming keyboard in Chinese either. It's a totally nerd name. I wouldn't have branded it Jizi in Chinese either.