Truly Ergonomic....
The name itself is okay I guess, but they should have made sure it actually was "truly ergonomic" before attaching the name to it. What would they call the next, more ergonomic version? "Really Truly Totally Ergonomic, we're not kidding this time"?
Rosewill: I won't, but maybe Rosewill? Better than Will-rose I guess.
Personally I think "Pure" is a fine name for a fine board.