To jump tracks with the thread a bit, if you are selling on ebay you should never start the bidding at less than you would realistically accept for the item, including shipping or whatever.
Ebay wants you to start everything at $0.01 so that somebody might conceivably get a monster bargain, but I have sold things at "giveaway" prices and it really hurts to ship something out that you would now want to keep.
Start at a "floor" price you are comfortable (not necessarily happy) with, and see what happens. If there is only 1 bid, that is what you will have to accept.
Unless you are a scumbag, of course.