boo, you knobby haters!!
but on a serious note, I don't see it as a FOTM because it's been around for years. The first time I got into mech keyboards was when I saw the DAS keyboards, just the full size wasn't for me. I very quickly came across GH and custom boards.
aesthetically it can be done really well, take the Satisfaction 75 and VN66 as an example and look at the timberwolf renders. I guess it is a matter of opinion.
I also appreciate that QMK needs to go some way before we can go beyond just volume control. I'd hope to think we can do other things with it, such as video or music editing, photo editing - similar to the ideas of the surface dial. But I digress.