I dunno, mechanical keyboards aren't as loud as some people think they are.
This video kind of pissed me off.
If you put o-rings/landing pads in, mechanical keyboards can be nearly silent, unless you're mashing the living **** out of them, "clicky" switches excluded obviously.
Plus, I love the marketing jargon, too. "Lightweight" keyboard? I'd have said "flimsy". That, and the magic gold-plated USB.