If you're sick of your throat burning, stop buying American cigarettes with that fire retardant **** on the papers. I import all mine from Europe since 2009, not only are they much better cigarettes, they are much cheaper too. I usually buy Gitanes Brunes for $26 a carton.
I tried electronics, but was pretty meh about them. I smoke because I like the smoke, the taste, the mouthfeel, and electronics aren't even close to the same. I'm not a big smoker though, and when it's cold and I don't want to suffer, I don't have one. I've gotten use to not smoking indoors, not even at home, which is really the only appeal I see for these - 'smoking' indoors where you normally can't. Them being marketed as a quit smoking is silly, you're just shifting from one to the other. If someone wants to quit, they just need to do so.