Personally, if I don't like the looks of something, I don't buy even if it's cheaper.
I ordered a Tenkeyless keyboard from EliteKeyboards simply because I like the looks of it a lot more than the Quickfire. I could have bought a CoolerMaster mechanical keyboard from my country, probably saving some euro, but I'm 100% positive that I wouldn't be totally happy with what I'd end up with. That's why I also didn't get a Razer BlackWidow, same availability in Greece, same weird (for me at least) font on the keys.